Harlan Kilstein – A Slap From The Rabbi

Posted by on April 18, 2009 8:23 am
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Categories: C2B - Copywriting

I wanted to share a little story about my mentor…

I believe that we all need coaching from an expert. One of my coaches is none other than Harlan Kilstein. And that’s what I want to talk about briefly.

It was one afternoon during a short coaching session I was having with him. We were going over a sales letter I wrote for a client. I was struggling with a good risk reversal for this particular product and he pointed a few things out to me.

He was trying to push me so that I would think about what I was doing. This was one of those episodes when you don’t want to argue with the killer Rabbi. He wasn’t in a bad mood and wanted to make a point to me. He knows his stuff and this particular time I just had to argue.

I was pushing back so hard I think his face broke…

It was like a master samurai in a battle for his life. He said nothing … looked at me with a “death glare” and paralyzed me from the mouth down. The glare was so powerful I thought I felt the earth move. I think he mentally slapped me on the back of my head.

He stopped me in my tracks and explained why my risk reversal was weak and how I could beef it up. The importance of a powerful risk reversal in your copy should never be overlooked.

And I’ll always remember this session with Harlan because of the “Glare”. He anchored me with the information I needed to enhance a successful letter.

If you’ve ever talked to or experienced Harlan Kilstein you know he’s a straight shooter, outstanding copywriter, and really funny guy. If you’re a copywriter and ever have a chance to join his mentoring group I say go for it. You’ll gain nothing but valuable copywriting and marketing advice from a master.

Anyway, that’s not why I wrote this. If you ever want to hire a professional for advice or to get a little help I say go for it. Don’t be afraid to ask for help.

That’s one of the reasons I’ve put up this blog. I want to help you out with your marketing and copywriting.

Feel free to send me comments about any topic you might want me to cover.

Till next time…

Jay Simcic - Marketer

Jay Simcic
Profit Convergence, Inc.

P.S. If you’re not a copywriter and need a sales letter but can’t afford the good Rabbi’s fees, give me a call 336-775-6606.

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