Harlan Kilstein – A Slap From The Rabbi
I wanted to share a little story about my mentor…
I believe that we all need coaching from an expert. One of my coaches is none other than Harlan Kilstein. And that’s what I want to talk about briefly.
It was one afternoon during a short coaching session I was having with him. We were going over a sales letter I wrote for a client. I was struggling with a good risk reversal for this particular product and he pointed a few things out to me.
He was trying to push me so that I would think about what I was doing. This was one of those episodes when you don’t want to argue with the killer Rabbi. He wasn’t in a bad mood and wanted to make a point to me. He knows his stuff and this particular time I just had to argue.
I was pushing back so hard I think his face broke…
It was like a master samurai in a battle for his life. He said nothing … looked at me with a “death glare” and paralyzed me from the mouth down. The glare was so powerful I thought I felt the earth move. I think he mentally slapped me on the back of my head.
He stopped me in my tracks and explained why my risk reversal was weak and how I could beef it up. The importance of a powerful risk reversal in your copy should never be overlooked.
And I’ll always remember this session with Harlan because of the “Glare”. He anchored me with the information I needed to enhance a successful letter.
If you’ve ever talked to or experienced Harlan Kilstein you know he’s a straight shooter, outstanding copywriter, and really funny guy. If you’re a copywriter and ever have a chance to join his mentoring group I say go for it. You’ll gain nothing but valuable copywriting and marketing advice from a master.
Anyway, that’s not why I wrote this. If you ever want to hire a professional for advice or to get a little help I say go for it. Don’t be afraid to ask for help.
That’s one of the reasons I’ve put up this blog. I want to help you out with your marketing and copywriting.
Feel free to send me comments about any topic you might want me to cover.
Till next time…
Profit Convergence, Inc.
P.S. If you’re not a copywriter and need a sales letter but can’t afford the good Rabbi’s fees, give me a call 336-775-6606.