Recession Marketing – Test & Measure
I’ve talked to several business owners who are actively marketing successfully and some that need a little help.
They’re like most, they market by trying stuff to see if it works. The problem is they’re not tracking results properly. In order for you to get a real grasp of what works and what isn’t a test and measure routine should be part of what you do for all of your marketing.
Besides, it’s a nice way to know if that hot shot marketer knows what he’s doing.
What do I mean? I’m talking about keeping track of every penny you’re spending on marketing, tracking the results, and determine if it’s profitable or a loser.
I’ve heard horror stories of business owners who put thousands of dollars into yellow page advertising but because they didn’t know any better they were losing money from the ad.
You see… the company wasn’t losing money in their business. They were losing money from the ad. It wasn’t until they started tracking how many sales they were getting from their yellow page ad that they realized they weren’t making money from it. It was just a black hole for money that has been there for years.
I bet you can’t guess what they did next…
Yeah… they started testing different ads. I’m not saying yellow page advertising is bad. I’m just saying test and track your marketing and let the numbers tell you if it’s working.
Not your gut…
So, What should you be tracking?
- – Cold calls
- – PPC Ads
- – Direct Mail
- – Post Cards
- – Headlines
- – Price
- – Offers
- – Bonuses
Those are just a few of the things you should be considering to track and test. When you do your eyes will be opened up to a whole new world of results for your business.
Till next time…
Profit Convergence, Inc.
P.S. If you want to get a handle on your business and improve your profits during the recession we’re going through, then give me a call and we can set up a time to talk. 336-775-6606