Comments on: Recession Marketing – Test & Measure http://www.profitconvergenceinc.com/203/recession-marketing-test-measure/ Sun, 16 Oct 2011 15:57:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jay Simcic http://www.profitconvergenceinc.com/203/recession-marketing-test-measure/comment-page-1/#comment-4 Jay Simcic Mon, 20 Apr 2009 16:09:18 +0000 http://www.profitconvergenceinc.com/?p=203#comment-4 Kenc - Thanks for your comment. I appreciate the interaction. I'd like to call your attention to my blog post and to possibly re-read it. I was not calling out Yellow Pages advertising as not working. I was pointing out there are many companies that don't test and track their ads. It's just like any marketing. Some of it works and some doesn't. But if you're not tracking you probably don't know if the ad is working or not (for sure). Just like anything in business it makes sense to test and measure especially during a recession, to see if it's working or if it's another money drain. You make my point even stronger by your comment. That's proof there are plenty of businesses who are tracking their results and are noticing a positive ROI on their Yellow Page advertising. That's a good thing. On the other side, for every great ad that's making money there is one that is losing money. That's why they should test and measure. I hope you see where I was going with that and that I was not attacking Yellow Page advertising. Thanks again for posting your opinion it keeps the conversation going. Kenc –

Thanks for your comment. I appreciate the interaction. I’d like to call your attention to my blog post and to possibly re-read it.

I was not calling out Yellow Pages advertising as not working. I was pointing out there are many companies that don’t test and track their ads. It’s just like any marketing. Some of it works and some doesn’t. But if you’re not tracking you probably don’t know if the ad is working or not (for sure).

Just like anything in business it makes sense to test and measure especially during a recession, to see if it’s working or if it’s another money drain.

You make my point even stronger by your comment. That’s proof there are plenty of businesses who are tracking their results and are noticing a positive ROI on their Yellow Page advertising. That’s a good thing. On the other side, for every great ad that’s making money there is one that is losing money. That’s why they should test and measure.

I hope you see where I was going with that and that I was not attacking Yellow Page advertising. Thanks again for posting your opinion it keeps the conversation going.

]]> By: Kenc http://www.profitconvergenceinc.com/203/recession-marketing-test-measure/comment-page-1/#comment-3 Kenc Mon, 20 Apr 2009 15:43:52 +0000 http://www.profitconvergenceinc.com/?p=203#comment-3 I can gladly refer you to several million advertisers who use print Yellow Pages as their sole marketing effort and have very successful, growing businesses. So I recommend you use caution when making general comments based on a hand full of businesses where one media didn't work for them. the Internet is a wonderful place to "browse" for things, but the print Yellow Pages are where people go to when they are ready to buy locally. I can gladly refer you to several million advertisers who use print Yellow Pages as their sole marketing effort and have very successful, growing businesses. So I recommend you use caution when making general comments based on a hand full of businesses where one media didn’t work for them. the Internet is a wonderful place to “browse” for things, but the print Yellow Pages are where people go to when they are ready to buy locally.

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