Web Lead Generation – 7 Ways To Drive Leads To Your Website

Posted by on May 5, 2009 12:17 pm
Tags: , ,
Categories: C1A - Marketing

When people who run online businesses typically think of web lead generation to be pay-per-click (PPC) advertising, search engine optimization (SEO), and email marketing.

They would be correct but those are just a few of the ways you can generate leads to your website.

Let’s look at a few other ways you can send leads to your website.

  • Post Card Marketing
  • Yellow Pages Advertising
  • Direct Mail Advertising
  • Newspaper Advertising
  • Cold Calling
  • Offline Press Releases
  • Magazine Articles

Those are just a few methods you can use to drive traffic to your website.  Yes these are offline methods and not traditional for most online business owners.  But it does give you options to improve the number of leads coming to your site.

Remember with some offline methods you can generate highly targeted campaigns.  You’ll be able to purchase lists that have either purchased similar products or services or who are interested in your type of product or service.

You should consider all your options when you’re starting your lead generation campaign.

Consider testing different methods to find which one works best for you and your business.  You don’t want to spend money and time on things that aren’t producing the kind of results you expected.

Till next time…

Jay Simcic
Profit Convergence, Inc.

P.S.  Leave a comment if you have any specific questions about your industry.  I’ll make every effort to cover it in a blog post for you.

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