Hair Salon Marketing – Turn Your ‘Slow Days’ Inside Out

Posted by on May 6, 2009 12:53 pm
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Categories: C1A - Marketing Marketing During A Recession

Proper hair salon marketing could keep your appointment book filled day in and day out.

You probably have a day of the week that is your “slow day”.  The day you dread the most because you don’t know what to do with yourself. 

There are a few ways to fix that almost instantly.

Let’s assume for a moment your slow days are Wednesdays.

First, figure out what your high value, high margin products are.  You know, the one’s that are big sellers. 

Next, contact your current list of customers and let them know that you’re running a special every Wednesday. Offer a great discount on this product with any purchase over a certain amount.

Maybe you offer this highly discounted item with a hair cut or maybe added to an additional product.  There are multiple combinations you can use that could produce a bump in customers coming in. 

Another method you could try is make your slow days some sort of customer appreciation day. I’m sure you speak with your clients while they get their hair done.  You know what they like. 

Maybe you can offer a Starbucks day.  So you give out free Starbucks coffee certificates or cards to any customer who comes in to get their hair done.  You can get these cards from Starbucks and put as much money on them as you like. It doesn’t have to be much and the gesture could make a huge difference.

Staying along the same line of thought you could even offer a give-away for anyone who comes in on Wednesday.  You then collect their names and pick one who wins a decent size prize at the end of the day.  You might have to get creative to make this work but you have many options to generate tons of clients on your slow day.

Like I said in the beginning, having a proper hair salon marketing plan in place could turn your slow day inside out.

Start trying new things and you might start seeing a huge change in profits for your business.

Till next time…

Jay Simcic
Profit Convergence, Inc.

P.S.  If you like this post remember to tweet it and when you’re ready to improve your business give me a call and setup a FREE consultation at 336-775-6606.

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