Should Your Business Use Twitter, Facebook And Other Social Platforms?
Posted by Jay Simcic on April 18, 2011 2:01 pm
Tags: facebook, small business marketing, small business marketing ideas, small business marketing strategies, social media, twitter
Categories: C1A - Marketing
If you’re a local brick and mortar business owner, you may have struggled with the thoughts of using Facebook and twitter. Let’s face it, it can be time consuming and does require thought and a plan on how you’re going to use these platforms effectively.
I think you should try it. Even if you only spend 15 minutes a day using these tools. I suggest that because more people are going online to do searches, find out what’s going on, and where to go next. The more you’re in your prospects face the more chances you have of bringing them into your business.
Besides that it allows you to keep tabs on reputation management. You can do searches and find out what people are saying about you, your employees, and your local brand.
I’ll get back to Twitter and Facebook in just a second.
One of the most effective tools for keeping tabs on your reputation is called Google Alerts. It’s amazing for keeping an ear to the ground about what is going on with your business. And your competitors for that matter. And best of all, it’s FREE.
To get there all you have to do is type in…
You will be taken to a screen that looks like this…
All you have to do is type in the name of your company or product that you want to know about. Then you can choose to watch blogs, news, realtime, or everything. I would suggest choosing everything.
Once you’ve done that you can choose how often you want to know about things happening. You can do it once a day or you can find out as it happens.
You’ll more than likely want to choose “Only the best results”. You can test the other option if you like, which is “All Results”.
Either way, this is a great method for keeping up on what’s being said online about your company, product or service.
Now, back to Facebook and Twitter.
These online social networks should be viewed as another marketing medium. Just because you use it doesn’t mean that money will rain from the heavens and your company will begin to grow by 1,000% a year. It’s just another way of getting the word out.
Many businesses owners have seen an ROI from using these tools. Yours might be one that can.
As always you should test it for a short period. It should take no more than 15 minutes to an hour a day to do it. Of course the time depends on how much interaction you get with people. If you get a good interaction it might be feasible for you to make offers to them right then and there. Many people are using these tools on their mobile phones. You never know where you might catch them which would allow you to grab a new prospect while they are hot.
Try it out. Embrace technology and see where it takes you. If you don’t have time, hire a college student to come in for an hour a day and do your social media. It doesn’t have to be expensive.
Enjoy and prosper,