Imagine this…. what would you do with all the extra money if you were able to double your revenue in 6 months or less?
One business did just that by implementing just one critical small business marketing tactic.
Most business owners would be ecstatic to see a 10% return but this guy saw double.
What’s even better than that is, it was sustainable. It wasn’t just a one time shot in sales.
So what did this business owner do you ask?
He did two things.
One… He started collecting the contact information of every person who made a purchase.
Two… He followed up with them regularly with offers and invitation for events.
That’s the power of follow-up.
On top of that he wasn’t using some crazy technical CRM solution either. This guy was using index cards and guest books.
All he would do is invite everyone who made a purchase to write down their info and in return he would make them sweet deals and invite them to company events.
He was only able to get 50% of his purchasers to give out their information. And with only 50% success he was able to turn that around and double his revenues.
I know it sounds crazy but it’s true.
But don’t take it from me.
Here’s a short clip from about.com that stresses the importance of follow-up…
The main purpose of marketing strategies like public speaking, writing articles, getting publicity, networking, promotional events, and advertising is to gain visibility. (A secondary purpose of the first three strategies can be to gain credibility.) Why do you want to be visible? It’s not just so people will know who you are and what you do, it’s so they will do business with you.
If someone has already expressed interest in doing business, call them. Do it now. Memorize this rule — following up on hot, or even warm, client leads is always more important than marketing for more visibility.
The key concept you should take away from this is not only to implement a proper and systematized follow-up program but to ask the question, “Is there a better way to do things?”
Ask yourself the right questions and you’ll be given the right answers. You just have to be open to what you find.
Small business marketing isn’t rocket science. Yet some business owners make it out to be only because they are working in their business instead of on their business.
Make a note and go implement this right away.
Enjoy and prosper,
If you would like to take your business to the next level, get more clients, customers, patients and increase your overall revenue and profit then you should get a Profit Leak Audit today.