In this short article you will discover 7 Guerrilla Marketing Ideas you can use in your business.
1. Madison Avenue Style Marketing May Not Be For You
Most businesses that have million dollar budgets use name recognition and image advertising to brand their business. All you have to do is open up popular, mainstream magazines and get an idea of what I’m talking about. Main Street businesses need to work within their budget in ways that brand themselves and get results at the same time. That’s why it’s important to over communicate to your prospects and customers.
The more you communicate the more you’ll be able to be the one your customer or prospect thinks about first. The numbers dictate that it takes between seven and twelve communications before someone makes a buying decision. With that being the case, it’s obvious that many small businesses are selling themselves short in their marketing. Many think it takes one run and they’ll be good to go.
It’s time to communicate and do more with your marketing. Communicate often and always give a call to action in everything you do.
2. Offer A Lower Priced Option
Please don’t get me wrong. I did not say to lower your price. I said to offer a lower priced version of your offering. What that means is you should make an option that costs less than your regular option but also has less value than your regular option.
Think about it like car dealerships. You can get a lower priced car but you’re going to lose the GPS, the floor mats, and some of the bells and whistles. If those extra things mean enough to you then you’ll buy it. If not, then you’ll get the lower priced version. In either case you’re not reducing the value of your offering by just lowering your price. Your prospect ends up getting exactly what they want. And that’s exactly what you want to do.
3. Offer a High Priced Option
This is the reverse of what we just talked about. In this case you’ll add bonuses or extra value to your offering and in return you’re also increasing the price. Now you should have a total of three options. Something for everyone. You’ll have three tiers for folks to choose from and be able to help people make decisions.
Keep in mind that for one specific offering you don’t want to have more than 3 options. Having options are good but having too many options is very bad. Having too many options sends people into paralysis and that’s exactly what you don’t want. So to make sure you get the most bang for you buck only offer a maximum of three options to your prospects. Of course, don’t believe every word I say, go test it for yourself.
4. Get Crazy In With Your Marketing Methods
Start brainstorming ideas that could go viral. Viral marketing is one of the fastest ways to get people talking. Most of the time that only happens when you’re doing something that makes people talk about you.
It could be getting obscure media exposure. It could be sponsoring a major event and getting press or lots of folks talking about your involvement. Remember, marketing can take on many forms. It doesn’t always have to be newspaper and magazine advertising.
It could be a matter of getting crazy postcards done up. Maybe you make yourself into a bobble head. Think about outlandish things and start getting attention. Once you get attention you can then begin a conversation. Until you get someone to engage you, you’ll just be talking to yourself.
5. Small Business Advertising Doesn’t Mean BIG Ads
Decrease the size of your ads. If your ad communicates the right message, just because it’s huge doesn’t mean it’s going to work or not. Try decreasing your ad size and delivering a powerful message. You might find out that your message becomes so clear, so concise and so effective that you get more return on your marketing investment.
Don’t do what everyone else is doing just because everyone else is doing it. Test and find out what works for you and what doesn’t. If you are going to swipe ideas from other companies don’t go to your industry for ideas. If one person in your industry is marketing a certain way then the chances that other companies in your industry are doing are pretty high.
Instead, look outside your industry. Go find marketing ideas from other industries and get them working in your business. You may find that because it’s so new to your industry you get even more attention than you thought possible. Tunnel vision can be a killer. Be open minded and begin looking to places you’ve never looked for ideas before.
You’ll gain a whole new insight into marketing when you do.
6. Design Lucrative Joint Ventures With Your Industry Peers
Competition doesn’t have to be competition. Those that are not competition and those that are can become your joint venture partners giving both of your companies the ability to profit in a huge way. Not only that but it opens up the concepts of sharing lists and expanding your prospective client and customer base.
Think about it, all you have to do is engage an industry peer that benefits both of you and it could turn into a six-figure payday. You can make offers to each of your lists. You can offer great deals, give endorsements of each other, and begin communicating and sharing with your current customers what is going on and the new partnership you’ve created.
By creating this type of partnership you open up a new world of expansion for your prospects. Now they can have an almost one stop shop for their needs. And you could be brokering that deal. The same holds true on the other side. When you create partnership instead of worry about competition you’ll realize greater benefit in the long run.
Your goal should be to identify at least peers in your industry that you can connect with for lucrative joint venture deals.
7. Leverage Your Current Customers
It is your current customers who know you. It is your current customers who like you. And it is your current customers who TRUST you.
Because of that it’s important that you enroll your customers into your vision and long-term goals. Get them to spread the word about your business. Give them incentive. Celebrate your customers. Get them having fun with you and you’ll find they want to do more with and for you. That’s how you integrate your customers into your business.
Build customer loyalty and solid referral programs and just from those alone you could see your bottom line profits begin to skyrocket. Remember, this doesn’t have to be difficult. All it takes is a little thought and a few ideas to engage your customers. Invite them into your world and have them invite others. It will only benefit both of you.
Each of these 7 guerrilla marketing ideas can stand on their own. And when you combine them all into your business, optimize them for maximum profit, it finally becomes possible to see geometric growth in your business
PS: Take an opportunity now to find out that a Profit Leak Audit can help you grow your business.