Copywriting

Persuasive Online Copywriting Watching Train Wrecks

Let’s get some attention… shall we? A good headline is what’s going to get the attention of your prospect. So, what does that look like? Well, anywhere else in this world it’s usually a wreck… train wreck… car wreck… you name it. If there are blood and guts (or the chance for it) spewed...
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Persuasive Online Copywriting Is Like Selling Vacuums Door To Door

By Jay Simcic

If you have ever experienced a door-to-door vacuum sales person you know that they intrude into your life uninvited. You hear the knock at your door. And BAM there they are pushing their way in to clean your carpet. They’re uninvited but in the end, somehow, you’re the proud owner of a new $1,500...
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Email Copywriter – Is Email Important Enough To Hire A Copywriter?

By Jay Simcic

In short the answer is yes. If you have a large list that you’re going to be communicating with often then it make sense to hire an email copywriter who can work in a little persuasion here and there. You may be thinking, why in the world would I spend $1,000 to $1,500 on...
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Dan Kennedy Marketing – Putting Your Prospect In The Cross Hairs

By Jay Simcic

I love Dan Kennedy style marketing. It makes so much sense. His books have been suggested reading by several people I know in the industry and I believe they’re dead on. So, I was reading Dan Kennedy’s book – The Ultimate Marketing Plan – and there is a section in there about picking the...
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Harlan Kilstein – A Slap From The Rabbi

By Jay Simcic

I wanted to share a little story about my mentor… I believe that we all need coaching from an expert. One of my coaches is none other than Harlan Kilstein. And that’s what I want to talk about briefly. It was one afternoon during a short coaching session I was having with him. We...
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