Referrals are a great way to create new fresh leads for your business.  And best of all, it doesn’t matter if your business is offline or online.  You can use a referral system for lead generation.

What I’ve done is I pulled together a few resources I’ve found that might help you get some ideas for putting a referral system in place for your business.

Here they are…

• Entrepreneur.com – Referral Offers Your Customers Can’t Refuse
  A great product or service and inviting customer experience is essential to building a stead stream of referrals to your business.
• How To Get Referrals
  There’s been thousands of pages written about the topic, but still, no luck. It’s too hard.
• New Business From Old Customers
  Want to boost your business without spending a cent on advertising? Think referrals.

That’s about it for now.

That should get your creative juices flowing on your own referral system.

Remember, don’t be shy.  Get a system in place that works and then work the system.  You’ll begin getting more business and ultimately improve your profits.

Till next time,

Jay Simcic
Profit Convergence, Inc.

P.S.  I’d like to invite you to get on my list.  Very soon I’ll be holding a FREE profit boosting teleseminar and you’ve got to be on my list to get the invitation.  You can sign up on the top right of this page.

When people who run online businesses typically think of web lead generation to be pay-per-click (PPC) advertising, search engine optimization (SEO), and email marketing.

They would be correct but those are just a few of the ways you can generate leads to your website.

Let’s look at a few other ways you can send leads to your website.

• Post Card Marketing
• Yellow Pages Advertising
• Direct Mail Advertising
• Newspaper Advertising
• Cold Calling
• Offline Press Releases
• Magazine Articles

Those are just a few methods you can use to drive traffic to your website.  Yes these are offline methods and not traditional for most online business owners.  But it does give you options to improve the number of leads coming to your site.

Remember with some offline methods you can generate highly targeted campaigns.  You’ll be able to purchase lists that have either purchased similar products or services or who are interested in your type of product or service.

You should consider all your options when you’re starting your lead generation campaign.

Consider testing different methods to find which one works best for you and your business.  You don’t want to spend money and time on things that aren’t producing the kind of results you expected.

Till next time…

Jay Simcic
Profit Convergence, Inc.

P.S.  Leave a comment if you have any specific questions about your industry.  I’ll make every effort to cover it in a blog post for you.

Every time I turn around I’m hearing about people who just can’t get enough leads for their business.

One of those areas that I’ve heard about recently is around life insurance lead generation. It seems that some people are struggling right now.

So … what can you do to generate some leads this week?

First let me say, if you haven’t been paying attention you’ll have noticed that offline newspapers are hurting and are losing advertisers by the truckload. That gives you a huge benefit.

It means you should be able to pick up some offline advertising for next to nothing.

Ok… here’s what you can do…

Buy a small ¼ page ad. In the ad make an offer to your prospects for a free report. Now, you know your industry best.

What do your prospects want most out of life insurance?

Make an offer in your ad for a free report that solves that big problem most people are looking to solve around life insurance. You can have them call or send them to a website that collects their information.

Deliver their report and follow up with them. Now you’ve got highly targeted prospects who opted-in for your free information. It’s up to you then to communicate.

If you don’t sell them make sure you keep their information. Send them valuable information weekly. Don’t try and sell them each time you communicate… no, give them super good information that’s going to help them out.

You’ll build trust and rapport and next time you contact they might be ready to buy.

It’s that easy!

Now, if you know how to do this on your own, great! But leave the marketing for a professional. If you want a solid life insurance lead generation strategy hire a direct response copywriter and marketer who can help you.

Till next time…

Jay Simcic
Profit Convergence, Inc.

P.S.  When your ready to give me a call we can certainly discuss your life insurance lead generation needs.  Give me a call at 336-775-6606.