Recently there was an article in of my favorite entrepreneurial magazine and it was about “when to lower your prices”. I think 80% of this article was all wrong. They argued that if your testing your pricing that you should start higher and work your way down. I disagree with that. I believe you...
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Proper hair salon marketing could keep your appointment book filled day in and day out. You probably have a day of the week that is your “slow day”. The day you dread the most because you don’t know what to do with yourself. There are a few ways to fix that almost instantly. Let’s...
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You need money now. Things are tight and you don’t know where you’re going to get the extra cash. You’ve got a hidden asset staring you square in the face… Your customers. That’s right! Ask them to do business with you again. You’ve got a list of people who’ve bought from you. Contact them...
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The other day I was reading the doom and gloom in the news. All I pictured was a bunch of people yapping about how bad business is. I have to wonder what they’re doing to improve their marketing during a recession. I couldn’t figure it out just by reading the short articles but I...
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A good customer retention strategy is a key aspect in running a peak performing business. Think about the costs associated to marketing to your current customer versus the cost associated to pulling in new customers. The difference is substantial. Your current customers are easier and more cost effective to market to because you’ve already...
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