My friend Paul Lemberg has just released some amazing videos that are leading up to the launch of his new product “Blueprints To Profits”.

While I’m sure his product isn’t going to be cheap I can guarantee you one thing… if you own a business and REALLY want to skyrocket your profits you’ll want to grab it when it’s released.

Now, if you don’t have the money or want to get a peek at what Paul’s got for you then I suggest you head over there and at least look at the FREE videos he’s released.

The video, Hidden Power Of The SOS, alone gives you one tactic any business can use right now to double their profits.

Go check out the video, here’s the link:

Blueprint To Profits

Listen, I believe in what Paul is offering so much that if you decide to INVEST IN HIS PROGRAM, I will give you a full 90 minute marketing analysis ($1,500 Value) to find the HIDDEN PROFITS in your business.

All you have to do is leave a comment below, let me know that you grabbed the program and I’ll get in touch with you.

Paul is the REAL DEAL and has helped business after business grow by MILLIONS of Dollars.

Go watch the videos, they’re jammed pack with profit boosting advice.

Here’s the link one last time.

Blueprint To Profits

Remember, if you decide to grab “Blueprints To Profits” make sure you leave me a comment below.

Ok… Go grab those videos from Paul before they come down.

Catch you later…

Jay

Proper hair salon marketing could keep your appointment book filled day in and day out.

You probably have a day of the week that is your “slow day”.  The day you dread the most because you don’t know what to do with yourself. 

There are a few ways to fix that almost instantly.

Let’s assume for a moment your slow days are Wednesdays.

First, figure out what your high value, high margin products are.  You know, the one’s that are big sellers. 

Next, contact your current list of customers and let them know that you’re running a special every Wednesday. Offer a great discount on this product with any purchase over a certain amount.

Maybe you offer this highly discounted item with a hair cut or maybe added to an additional product.  There are multiple combinations you can use that could produce a bump in customers coming in. 

Another method you could try is make your slow days some sort of customer appreciation day. I’m sure you speak with your clients while they get their hair done.  You know what they like. 

Maybe you can offer a Starbucks day.  So you give out free Starbucks coffee certificates or cards to any customer who comes in to get their hair done.  You can get these cards from Starbucks and put as much money on them as you like. It doesn’t have to be much and the gesture could make a huge difference.

Staying along the same line of thought you could even offer a give-away for anyone who comes in on Wednesday.  You then collect their names and pick one who wins a decent size prize at the end of the day.  You might have to get creative to make this work but you have many options to generate tons of clients on your slow day.

Like I said in the beginning, having a proper hair salon marketing plan in place could turn your slow day inside out.

Start trying new things and you might start seeing a huge change in profits for your business.

Till next time…

Jay Simcic
Profit Convergence, Inc.

P.S.  If you like this post remember to tweet it and when you’re ready to improve your business give me a call and setup a FREE consultation at 336-775-6606.

When people who run online businesses typically think of web lead generation to be pay-per-click (PPC) advertising, search engine optimization (SEO), and email marketing.

They would be correct but those are just a few of the ways you can generate leads to your website.

Let’s look at a few other ways you can send leads to your website.

• Post Card Marketing
• Yellow Pages Advertising
• Direct Mail Advertising
• Newspaper Advertising
• Cold Calling
• Offline Press Releases
• Magazine Articles

Those are just a few methods you can use to drive traffic to your website.  Yes these are offline methods and not traditional for most online business owners.  But it does give you options to improve the number of leads coming to your site.

Remember with some offline methods you can generate highly targeted campaigns.  You’ll be able to purchase lists that have either purchased similar products or services or who are interested in your type of product or service.

You should consider all your options when you’re starting your lead generation campaign.

Consider testing different methods to find which one works best for you and your business.  You don’t want to spend money and time on things that aren’t producing the kind of results you expected.

Till next time…

Jay Simcic
Profit Convergence, Inc.

P.S.  Leave a comment if you have any specific questions about your industry.  I’ll make every effort to cover it in a blog post for you.

You need money now.  Things are tight and you don’t know where you’re going to get the extra cash.

You’ve got a hidden asset staring you square in the face…

Your customers.

That’s right!  Ask them to do business with you again.

You’ve got a list of people who’ve bought from you. Contact them and ask them to do more business with you.

For retail shops that could mean running an event sale.  There are tons of holidays and reasons why you can run a sale.  In fact, here is a great site you can check out to give you some ideas for an everyday holiday.

I’m sure you could think of something that could give your customers a reason why to come out and do business with you.  Just make sure you tie it into what you’re selling and make it appropriate. 

If you sell services, you could find a reason to offer a your services at a discount, or a bundle.  Just come up with something and put a story around it.

Be creative and your customers will love it.

One of your other hidden assets is a referral program.  Do you have one in place now?  If you don’t you should get on it.  The best people to solicit your product or services are the people who have done business with you before.

Make them an offer they can’t refuse.  Run a contest.  Give them real reasons why they should tell everyone they can about your store, your services, or your event.

All it takes is a little thought, some planning, and you could have yourself a truck load of business after setting up a good referral program.

Another area you can focus on that is often overlooked (Hidden Business Asset) are your past customers.  Yes, the people who haven’t done much business with you recently.  Often times they’ve just forgotten about you. 

Make contact with them again, make them an offer to come back, apologize for anything you’ve done wrong and get them back through your door.  These are people that have done business with you that left for one reason or another.  The point is you may have not asked them to buy anything.  This is one great quick way to increase your cash flow.

That sums up the recession marketing strategies for today.  If you look at your customers and evaluate what you could be doing to increase the frequency of sales or the amount of each sale you could be looking at a huge windfall in profits within the month.

Go ahead and find a reason for your customers to come back and do business with you.  It doesn’t matter if you’re selling products online or offline, or if you’re selling a service… these are great ways to increase your cash flow.

Till next time…

Jay Simcic
Profit Convergence, Inc.

P.S.  If you want to get updates about the blog, new videos, and upcoming teleseminars just click the link and fill out the form.  Marketing Strategies

There are changes happening at Google for local search marketing that could improve your opportunities of getting noticed.

This goes for all businesses.

Think about the impact would be if you had a #1 position in Google for your local business.

Ok, so what’s going on.

For starters Google is starting to include local search matches in their regular search results.

That means if you search for “accountant”, Google will check out your IP address to determine your location, and provide you a list of local search results for “accountant”.  It will then give you a list of the 10 local accountants who are in Google Local Business Center.

That means, if you’re an accountant or own an accounting firm you should have your Google maps info up to date in the Google Local Business Center.

Here’s the link

Google Local Business Center

All you have to do is go there, create a Google account if you don’t have one already, and follow the directions.

What that will do is give searchers a map to your store, along with your phone number and website address.

Here’s an example…

Now, what you see here is what will show up when you search for “accountant”. This will be lower in the search engine than a few other searches but when you narrow it down to “your_city accountant” you can bet these listings will be closer to the top.

All this means is that local search marketing should be something every business takes a look at to see that it would benefit them.

It’s really easy to do and takes less than five minutes. Of course there are other steps you can take to improve your success in marketing and improving your profits but we’ll save those for another time.

Till next time,

Jay Simcic
Profit Convergence, Inc.

P.S.  There are many things you can do to improve your search engine rankings and improve your overall local search marketing.  If you’d like to discuss some options, give me a call at 336-775-6606 and we can chat about how we can improve your business.

I was reading my email the other morning and I received an update from Dan O’Day.

He’s got great stuff on radio advertising. I love keeping up with what he puts out because it can be translated into print and just good ole sales.

Anyway, he posted on his blog about twitter.  Nothing good or bad but that he tweets.   A friend of his sent a funny video.

Here’s the link to his post…

Dan O’Day Talks About Radio

Anyway, it’s not so much the video I wanted to draw your attention to but the comments that are being made.

There are few plain comments but others give some good insight in how people are using twitter to their advantage.

So why do I bring this up. Because I believe,  if used properly, twitter could help and improve your business.  It’s one of those tools you can use to make things happen

It’s also a tool that could end up being a time waster.  So be careful.

Try it out, see if it works. Collect your stats.  Are you seeing improvements in business, increased efficiency, better customer service… if you can it might be worth.

You should start with a plan for twitter.  What do you want to use it for… customer service, updates, launches, connections?

Implement it.

Measure your results.

Let me know what you’re using twitter for and if its working for you.

Till next time…

Jay Simcic
Profit Convergence, Inc.

P.S.  When you need a good copywriter who also understands marketing give me a shout at 336-775-6606.

I love Dan Kennedy style marketing.  It makes so much sense.  His books have been suggested reading by several people I know in the industry and I believe they’re dead on. 

So, I was reading Dan Kennedy’s book – The Ultimate Marketing Plan – and there is a section in there about picking the right targets. 

In this section of the book he talks about the importance of aiming your weaponry at the right target.  If you were to take his thoughts to the battle field you would realize if you’re aiming at the wrong people, you’ll lose the battle.

The same thing is true with marketing and copywriting.  You see, if you want to communicate a message you better be sending it to the right people, otherwise you’re probably wasting time, money, and resources.

In the example, Dan Kennedy talks about a carpet cleaner who was sending his direct mail packages to a zip code that had run own neighborhoods and apartment complexes.  These, in his opinion, did not meet the criteria of this man’s target market.

With that being said when they re-targeted his letter to the appropriate list of people his conversion rate went from .25% to 2.5%.  That’s a huge jump in conversions.

So the bottom line… keep it tightly aimed.   What Dan Kennedy was trying to convey is to target your marketing as tight as you can possibly get it to improve your overall conversion.  Not everyone wants or needs to hear your message.  Laser target it and you’ll be more successful. 

If you’re shooting in the wrong direction you’ll end up losing.

Till next time…

Jay Simcic
Profit Convergence, Inc.

P.S.  Many times people are looking for Dan Kennedy style marketing for reasonable prices.  If that’s the case for you, go ahead and give me a call at 336-775-6606.

P.P.S.  Here’s the link to his book – The Ultimate Marketing Plan – if you’re interested in picking it up.