In short the answer is yes. If you have a large list that you’re going to be communicating with often then it make sense to hire an email copywriter who can work in a little persuasion here and there. You may be thinking, why in the world would I spend $1,000 to $1,500 on...
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I was reading my email the other morning and I received an update from Dan O’Day. He’s got great stuff on radio advertising. I love keeping up with what he puts out because it can be translated into print and just good ole sales. Anyway, he posted on his blog about twitter. Nothing good...
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I love Dan Kennedy style marketing. It makes so much sense. His books have been suggested reading by several people I know in the industry and I believe they’re dead on. So, I was reading Dan Kennedy’s book – The Ultimate Marketing Plan – and there is a section in there about picking the...
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The other day I was reading the doom and gloom in the news. All I pictured was a bunch of people yapping about how bad business is. I have to wonder what they’re doing to improve their marketing during a recession. I couldn’t figure it out just by reading the short articles but I...
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A good customer retention strategy is a key aspect in running a peak performing business. Think about the costs associated to marketing to your current customer versus the cost associated to pulling in new customers. The difference is substantial. Your current customers are easier and more cost effective to market to because you’ve already...
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