Monthly Archives: April 2009

Recession Marketing – Test & Measure

I’ve talked to several business owners who are actively marketing successfully and some that need a little help. They’re like most, they market by trying stuff to see if it works.  The problem is they’re not tracking results properly.  In order for you to get a real grasp of what works and what isn’t a…

Harlan Kilstein – A Slap From The Rabbi

I wanted to share a little story about my mentor… I believe that we all need coaching from an expert. One of my coaches is none other than Harlan Kilstein. And that’s what I want to talk about briefly. It was one afternoon during a short coaching session I was having with him. We were…

Recession Marketing – Stand Out From The Crowd

Have you ever looked at your competition objectively and asked yourself how your business stands out from theirs? If you haven’t, it’s time. Your USP is what’s going to tell your prospects why they should do business with you. You’ve got to determine what sets you apart from everyone else. I’m not talking about just…