Marketing During A Recession – Marketing Lesson While Flying

Marketing During A Recession – Marketing Lesson While Flying

The flight from hell…. I recently flew from Fort Lauderdale, FL back home to North Carolina. What amazes me is how cramped it seems to get each time I fly. It’s crazy. I know I’m a big guy and all but geez! I flew US Air this time because they had reasonable prices and...
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Why Real Estate Agents Need Copywriters!

Why Real Estate Agents Need Copywriters!

Have you ever taken a look at the ads in your local paper for houses? They suck! They pretty much look the same, say the same, and none of them stand out. When everything looks alike and everyone’s trying to sell the same thing you’ve got to stand out if you want to make...
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Recession Marketing – Grab Your Guns!

Recession Marketing – Grab Your Guns!

Grab your guns! The economy is free falling… That’s what’s in the news anyway. I don’t get it sometimes. Everyone seems to be going to extremes but I guess they feel it’s necessary. I’m not saying I oppose gun ownership but maybe the focus should be on other areas. So for all you business...
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Copy Critique – 3 Reasons Subheads Matter

Copy Critique – 3 Reasons Subheads Matter

As we explore this issue of Copy Critique I’d like you to realize the importance subheads hold in your copy. I know several writers who don’t seem to give much value or thought to their subheads. And that’s the wrong way to approach your copy. Let’s break this down. First, your subheads should act...
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Marketing During A Recession – 3 Easy Steps To Survive The Recession

Marketing During A Recession – 3 Easy Steps To Survive The Recession

There are really only 3 ways to grow your business during a recession. They’re simple and easy but often forgotten.  I’ve watched too many businesses close in my area of Winston Salem, NC because they didn’t follow these marketing best practices. So let’s break these out the easy way. You see if you sit...
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