Have you heard of the placebo effect? That’s one reason you should raise your price now. I’m not joking There were studies done on how the placebo effect works and it’s proven that it truly does work. Where it gets very interesting is when the placebo effect is brought into the mix with price....
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Recently there was an article in of my favorite entrepreneurial magazine and it was about “when to lower your prices”. I think 80% of this article was all wrong. They argued that if your testing your pricing that you should start higher and work your way down. I disagree with that. I believe you...
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Proper hair salon marketing could keep your appointment book filled day in and day out. You probably have a day of the week that is your “slow day”. The day you dread the most because you don’t know what to do with yourself. There are a few ways to fix that almost instantly. Let’s...
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You need money now. Things are tight and you don’t know where you’re going to get the extra cash. You’ve got a hidden asset staring you square in the face… Your customers. That’s right! Ask them to do business with you again. You’ve got a list of people who’ve bought from you. Contact them...
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There are changes happening at Google for local search marketing that could improve your opportunities of getting noticed. This goes for all businesses. Think about the impact would be if you had a #1 position in Google for your local business. Ok, so what’s going on. For starters Google is starting to include local...
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