Recently I was going through the local news (Winston Salem, NC) and found an article about a small boutique that is opening, I think today. Obviously it made news for the local newspaper and maybe even the news, I’m not sure. The owner seems nice and has a unique approach toward her products. It...
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I’ve talked to several business owners who are actively marketing successfully and some that need a little help. They’re like most, they market by trying stuff to see if it works. The problem is they’re not tracking results properly. In order for you to get a real grasp of what works and what isn’t...
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Every time I turn around I’m hearing about people who just can’t get enough leads for their business. One of those areas that I’ve heard about recently is around life insurance lead generation. It seems that some people are struggling right now. So … what can you do to generate some leads this week?...
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Have you ever looked at your competition objectively and asked yourself how your business stands out from theirs? If you haven’t, it’s time. Your USP is what’s going to tell your prospects why they should do business with you. You’ve got to determine what sets you apart from everyone else. I’m not talking about...
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I walked into a day spa a few weeks ago to get a massage. It was a great place and the massage felt wonderful. I was so relaxed… After I paid and left a tip I walked out the door and went home. I’ve never heard from them again. Why am I telling you...
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